Are You an Intentional Leader?

In his post yesterday, Seth Godin asked us to consider, “the first thing you do when you sit down at the computer.” And then he offered the following:



Oddly enough, earlier this week I received and began a new book titled, “Intentional Leader” from so when Seth Godin noted, “If you’re.....a leader or someone seeking to make a difference, the first thing you do should be to lay tracks to accomplish your goals” I thought that perhaps there were such a thing as stars aligning.

Why, because yesterday I offered the following tweet about “Intentional Leader” and my enjoyment of it to which Vinny Vrotny replied:


Therefore, because Vinny asked, I offer this short post on why I am intrigued by “Intentional Leader” and it’s day-by-day series of reflections.

First, “Intentional Leader” is broken down into twelve logical sections, one for each month of a year:

Vision, Relationships, Excellence, Focus, Passion, Perseverance, Legacy, Change, Attitude, Strategy, Initiative, and Belief.

Within in each month you have:

  • An introduction to that month’s topic as well a set pattern that continues throughout the book.
  • Each Monday you are asked to consider a sub-topic from the month’s theme.
  • Each Tuesday you are asked to think about what is true about you as it pertains to the sub-topic from Monday.
  • On Wednesday you are asked to consider the external significance of what you considered back on Monday.
  • On Thursday of each week you are asked to reflect upon your answers throughout the week.
  • Finally, on Friday, you are asked to be more intentional about rest, friendship, projects and rejuvenation as you head into the weekend.

As Vinny pointed out in his tweet, there are other tools and solutions to help us be more intentional about a variety of things in our lives. However, I need a plan and guide to help me get there which is what I love most about “Intentional Leader.” Never does the book ask more of me than I can give on any single day but when the sum of the parts are added together I get, well, better.

I hope to blog more regularly on my experience using “Intentional Leader” in order to share what’s working and what it not on my journey toward being the best of me.


The 1st Rule of Social Media

Note: This post was originally posted on

I love Twitter for the simple fact that it helps bring ideas together. Or, as Steven Johnson, author of Where Good Ideas Come From: The Natural History of Innovation would say, Twitter is a place where “hunches collide” (Johnson).

So, what is this hunch I've had for awhile but wasn't quite sure how to spell out or share? Well, it’s the idea that social media is somehow new. I am here to tell you that that is simply not the case.


That’s right, here today I am saying that social media is, in fact, not new. The only part that is new is that new technologies came along and allowed us to put social and media together to form a new phrase.

You see, as humans, we can’t help but be social. It’s part of our genetic code. It’s inbreed, ingrained, and all too often intolerable for folks NOT to be social. And media, well that’s been around since German Johannes Gutenberg decided to reinvent the screw press into a printing press around 1440 (Wikipedia). Of course, the Town Crier preceded that but news traveled only as far as his choice of medium, his voice, would carry.

So why does any of this matter? Well, about a month ago this tweet, sent by a former student who now lives in the United Kingdom and works for a WOM* company, came across my screen.

For those that do not get the reference, Fight Club was a 1999 file starring Brad PittEdward Norton and Helena Bonham Carter in which Pitt and Edward form a Fight Club where the rules were simply put:

“Welcome to Fight Club! The first rule of Fight Club is you do not talk about Fight Club. The second rule of Fight Club is you DO NOT talk about FIGHT CLUB.”

And so I say to you:

“Welcome to Social Media! The first rule of Social Media is you do not talk about Social Media. The second rule of Social Media is you DO NOT talk about SOCIAL MEDIA.”

If you are embarking on a communications plan in the near future I say definitely include social media in those plans, just do not talk about social media as if it’s a foreign concept for it’s truly just another medium in which to share the stories of your school.

So what, exactly, are your thoughts on:

“a social gathering, especially of or as given by an organized group, using a means of communication that reach or influence people widely”

or more commonly known as, shhhh, don’t say it,  “social media

Sources and References

Johnson, Steven. Where Good Ideas Come From: The Natural History of Innovation. 1st. Riverhead, 2010. eBook.

“Media.” 2011.

“Social.” 2011.

Wikipedia contributors. “Printing press.” Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 12 Sep. 2011. Web. 20 Nov. 2011.

* WOM = Word of Mouth